Our Targets

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The eleven members of the recently established Plastics Action Alliance, which comprises Ireland’s leading agricultural processing and food businesses, have set out the objectives for the Alliance, which are aimed at significantly reducing the use of plastic packaging across their operations. 

Formed at the end of 2018, the Plastics Action Alliance is a collaboration that includes market leaders from Ireland’s beef, poultry, pork, lamb, dairy, fruit, vegetables and packed salad sectors. 

The key objectives that have been set by the members of Plastics Action Alliance are:

  • To reduce both their use and quantity of plastic packaging without compromising on quality, shelf life and consumer experience;

  • To eliminate unnecessary single use plastics from everyday activities across all member sites by the end of 2020 – water bottles, straws coffee cups etc.

  • No longer use PVC in our packaging where viable alternatives exist with the required functionality by the end of 2020

  • Ensure that they have 30% average recycled content across all plastic packaging by the end of 2025

  • Use cardboard packaging that is certified PEFC (Programme for the Endorsement) or FSC (Forest Stewardship Council) by end of 2020

  • Proactively search for new materials from renewable sources.

  • Redesign their packaging to reduce the amount of plastic in each pack.

  • Eliminate problematic or unnecessary single-use plastic packaging through improved design, innovation or alternative renewable options by 2025.

  • All plastic packaging will be reusable, recyclable or compostable by 2025

  • No packaging waste from any participant sites will go to landfill by the end of 2020